Step Right This Way
BASICS 1
What do I need?
1 An EXCELLENT PRODUCT, that you believe in, and that customers actually want; ideally they will already be looking for
it.
2 Plenty of TRAFFIC to turn into PROSPECTS who become CUSTOMERS.
3 A domain to which you
send your prospects, which is part of a compelling process leading to CONVERSION (sales).
There is a lot of advice out there in the world of Internet Marketing about how you need to maintain a positive attitude and believe
in yourself. If you think about this and read between the lines, it indicates that most people are probably not going to get rich
quickly. However, by putting a viable business together, you can get rich gradually.
Doing anything properly involves a lot of learning
and a lot of hard work. Internet marketing is no exception, especially in the initial stages before you arrive at a formula that works
for you.
Beware! There are many sharks out there waiting to separate you from your money. Some things you will be offered are not necessary
or even desirable. And remember that plenty of information is available for free. Think twice about paying for things unless they
are recommended by someone you can trust.
In fact many of the gurus - the big names who charge a lot for seminars and courses - make
a point of giving away their best tips in their promotional material. Readers often don't appreciate the value of these pearls of
wisdom because they're free - but it's all part of their advertising. Would those gurus want to be associated with worthless ideas?
As Frank Kern said in a recent interview with Eben Pagan, Britney Spears promotes her CDs by making her best songs freely available
on the radio - yet people still want to spend money on buying the whole package (and they want to see the singer in person, too).
It's the same with the gurus!
Be realistic
Too much stuff?
With so much information available, you can find yourself seriously bewildered. Once you subscribe to a handful of newsletters, your
in-box will fill up (day and night) faster than you can read or watch the material. If you try to catch up with it all, you'll have
no time to act on the information.
You have to restrict yourself to one or two sources, gather enough information to see the way forward,
then TAKE ACTION. Decide what to do and be single-minded. Trying to digest everything is a form of procrastination (putting off action,
that is).
I have examined a huge amount of information already - so you'll save yourself a lot of time by looking through the material
on this website and in my blog. It represents the best of the best thinking.
The trouble is that when you reduce other people's big
ideas to a paragraph or two, the big ideas might seem small or obvious.
But just because they're not dressed up in hype doesn't mean
they won't help you.
The three essentials are:
This may seem obvious, but the fact is that unless all three of these are up and running and working for you like well-oiled pieces of machinery, customers will take their money elsewhere.
Free Information
Helping you make money online - answers, guidance and support
Yes, but how do I achieve all this?
Is there a step-by-step plan?
Find a product to sell.
Come up with a domain name & purchase it.
Purchase a hosting account & link your domain to your host.
Compose
a great landing page. Compose a blog or website.
Set up an autoresponder account. Write your first messages.
Create an opt-in form
& put it on your blog or website.
Sort out how you're going to accept payment.
Optimize your titles & tags for search engines.
Add
links to and from your social media pages.
Market your site and get traffic, which you turn into customers.
It all takes time!
Tom Morrell, "The Teacher", takes you through it all, in plain English.